New CEO to rework Volvo lineup

Volvo's new CEO Stefan Jacoby is planning the automaker's future after Ford ownership as it plans to rework its portfolio in advance of vehicle refreshes. Not only is Volvo planning to drop several models, it may add two small vehicles to help it better compete with luxury marques like BMW. 

Main points:

No more wagons in North America

S40 being removed from NA lineup - presumably will remain elsewhere

Small CUV/crossover to compete with BMW X1

S80/XC90 to share platform

Source: http://rumors.automobilemag.com/6714909/news/new-ceo-looks-to-rework-volvos-lineup-may-add-two-small-vehicles/index.html

First video of all-new 2011 Volvo V60

http://www.youtube.com/watch?v=knUkVdfNkB0&NR=1

The subscript says it's shot in the LA area, which is believable given the sunshine! Interesting choice of white to showcase the cars shape, makes an interesting counterpoint to the vibrant copper used throughout the concept and initial promotion period for the S60. Looking forward to seeing this car in real life!

V60 spy shots

From Swedespeed, looking good!

Sketch of what could be - impression of upcoming V60

Posted by Lars Gudmund Aas to the Volvo Facebook page, I really, really hope that Volvo take note of this cool image and show it to the designers working on the new V60!

Linked from: http://www.facebook.com/photo.php?pid=3961657&o=all&op=1&view=all&subj=90086762082&aid=-1&id=636511190#!/photo.php?pid=3961657&o=all&op=1&view=all&subj=90086762082&aid=-1&id=636511190&fbid=336368911190

Volvo website updated with new S60

http://newvolvos60.blogspot.com/2010/02/volvo-website-updated-with-new-s60.html

Volvo to shake up badges - S, V, C and XC to get reorganisation

http://www.carmagazine.co.uk/ report that new CEO Steve Odell was rather confused by the odd badging regime used by Volvo to date, i.e. the C30, S40 and V50 are all built on the same underpinnings.

The new S60 will be the first car to slot into the new naming system in August 2010, fitting in neatly alongside the XC60 and the to-be-announced V60 wagon.


The same logic will be applied to all future model lines, cutting down on a range that current spans from 30 to 90; the S, V, C and XC letters will continue, however.